As PR pros, our jobs have gotten harder. I used to tell people my job was “not rocket science.” And while some of the common sense methods I once used are still successful, the problem today is that common sense is not all that common. Several factors contributing to that are: demographic and ethnic diversity; political correctness; new technologies; fractured media outlets, etc. The list goes on. With more diverse audiences come more varied media outlets and compounding that, technology has created citizen journalists at every PC. All of this I understand and can strategically manage. The one that stumps me is the hyper politically correct cohort. Perhaps it is upbringing or the capitalism that has engulfed post-secondary education. Either way it is bad for freedom of speech and that, is bad for PR.
Posted in PR in a Paragraph