Social Media Musings

Repurposing content has never been so popular. Since the proliferation of various social media channels, you can now parse your way to many more viewers in 140 character bites, listicles or simply a well composed photograph. The key is taking the valuable insights and information your company already has and breaking it down into bite-sized chunks that make a point, then placing that into the appropriate social media platform. The more engaging the content, the better. And, if you ask for input or a response, be prepared to have a conversation or follow up with more details. While traditional journalism may have been hurt by social media, from a PR perspective, they are another great tool at your disposal.

Posted in PR in a Paragraph