Like a fine wine or blossoming romance, building a solid reputation using PR strategies takes time. Each success amplifies the one before and at the tipping point becomes exponentially more effective than a single action. Beware: it only takes one failure or misstep to destroy what has been built.
Archive for July, 2012
PR in a Paragraph
If you are hiring a PR professional, the best thing to notice is the ratio between listening and talking. If the talking is more than 50 percent, caution is advised. In order to help a client, one must first understand his business and what he hopes to gain by working with you.