Archive for August, 2014

Feedback Please

The most basic communication model includes a feedback loop. Today that feedback loop can be found not only in surveying customer response but in social media posts about your brand. This invaluable link to your clients consciousness is the place where your messages can make the most impact. Providing relevant content has never been more critical, as more and more people tune out promotional messages. So, the next time you get a survey, or send a tweet, make sure you answer honestly or ask the pertinent question that will engage your audience. Rejoice in the proliferation of these tools to help your brand succeed.