Archive for July, 2012

Building a Reputation Takes Time

Like a fine wine or blossoming romance, building a solid reputation using PR strategies takes time.  Each success amplifies the one before and at the tipping point becomes exponentially more effective than a single action.  Beware:  it only takes one failure or misstep to destroy what has been built.

PR in a Paragraph

If you are hiring a PR professional, the best thing to notice is the ratio between listening and talking.  If the talking is more than 50 percent, caution is advised.  In order to help a client, one must first understand his business and what he hopes to gain by working with you.